No woman with PCOS should have to face her diagnosis alone and afraid. Ever again.
That is the world we are building toward. Alaia is a comprehensive digital health platform for the 200 million women globally living with PCOS, giving them the tools to understand their condition, advocate for themselves in medical settings, and navigate a care system that was not built for them.
Why Alaia exists
PCOS care is broken. We are here to fix what we can.
PCOS affects roughly 1 in 10 women of reproductive age, making it one of the most common hormonal conditions in the world. Despite that, up to 70% of women with PCOS remain undiagnosed. The average woman waits more than 2 years and sees 3 or more doctors before getting a diagnosis, and 85% are dissatisfied with the information they receive along the way.
Once diagnosed, care is fragmented. Gynaecologists, endocrinologists, dermatologists, nutritionists, and mental health professionals all play a role, but no system connects them. Women are left to coordinate their own care, track their own symptoms, and advocate for themselves in a system that routinely underestimates the complexity of their condition.
Existing digital tools do not solve this. Period trackers assume regular cycles. Nutrition apps push one-size-fits-all diets. None of them address the full metabolic, reproductive, and psychological picture of PCOS, and none of them help women prepare for the medical appointments that actually determine their care.
Alaia exists because we lived this. And because we believe it can be better.
Our mission
Give women the right tools and the right words.
Our mission is to give women with PCOS the tools to understand their condition, the data to advocate in medical settings, and the support to navigate fragmented care.
Alaia is built around five convictions.
Give women the right words and tools.
Intelligent symptom tracking, pattern recognition, doctor-specific appointment preparation, and evidence-based education that closes the information gap between women and the system that is supposed to serve them.
Bring doctors into the conversation.
Structured appointment prep reports, longitudinal data exports, and interoperability-ready data make it easy for healthcare providers to see the full picture of a patient's PCOS experience across specialists.
Open the dialogue with insurers.
Clinical evidence demonstrating measurable health outcomes positions Alaia for reimbursement conversations with public and private insurers across Europe.
Make reimbursement a right, not a privilege.
We are pursuing structured reimbursement pathways in Belgium, France, and Germany so that access to PCOS management tools is covered by public health insurance, not just available to those who can afford a subscription.
Integrate the whole ecosystem.
Hospital partnerships, healthcare system connectivity, and longitudinal data create a PCOS management ecosystem where women, doctors, and insurers are aligned.
What makes Alaia different
A PCOS companion that understands what you are actually going through.
Alaia is not a generic health app with a PCOS label. Every feature is designed around how PCOS actually works: unpredictable, different from person to person, and poorly served by tools built for the general population.
Symptom-first, not cycle-first.
Most health apps put your period at the centre. Alaia puts your symptoms there. We track 50+ PCOS-specific symptoms because PCOS affects far more than your cycle.
Designed for irregularity.
Our cycle tool is built around four named states: irregular but cycling, oligomenorrhea, amenorrhea, and medically regulated. A 90-day gap between periods is not a missing cycle. It is a 90-day cycle.
Your data becomes your voice.
Daily logs are turned into structured, specialist-specific appointment prep reports so you can walk into appointments prepared and be heard.
Advocacy built in.
For women still seeking a diagnosis, Building My Case mode maps logged symptoms to the Rotterdam diagnostic criteria. For women who have been dismissed, Second Opinion Preparation provides structured support for trying again.
Rooted in science.
All health content is reviewed by our scientific advisory board. The app is designed as a Class I Software as a Medical Device under EU MDR 2017/745, with clinical-grade data standards from day one.
Our team
Built by two women who understand PCOS from the inside.
Lived experience, clinical rigour, and a shared conviction that PCOS care has to get better.
Laure Santolini
Co-Founder
Laure was diagnosed with PCOS after years of dismissed symptoms and fragmented care. That experience, combined with her background in strategy consulting at EY, an MBA from UCLouvain, and an Advanced Master in Biotech and Medtech Ventures from Solvay Business School, drove her to build the tool she wished she had.
At Alaia, Laure leads technical development, strategy, regulatory affairs, and fundraising.
LinkedIn profile
Manon Vervaeke
Co-Founder
Manon knows firsthand how isolating a PCOS diagnosis can feel. That experience, combined with her background in international sales at La Collection, an MBA in Business Administration and Management from Vrije Universiteit Brussel, and a passion for design, drove her to build an app that makes women with PCOS feel seen, prepared, and in control.
At Alaia, Manon leads design, UX, business development, and content creation.
LinkedIn profileOur scientific board
Guided by experts.
Every piece of health content in Alaia is reviewed by our scientific advisory board before publication. The board ensures clinical accuracy, validates dosing guidance, and reviews the app's approach against current PCOS research and clinical guidelines.
Board composition includes specialists in gynaecology, endocrinology, and nutrition with PCOS expertise. Board members are listed here as they are formally announced.
Want to be part of the journey?
Join the waitlist for early access, or follow us on Instagram for behind-the-scenes updates.
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